Wednesday, December 26, 2018

Choosing a Luxury Home Staging Professional


Dear Homeowner,
You've decided to sell your luxury property.  You've painstakingly interviewed Realtors specializing in luxury listings, and you've carefully selected your listing agent based upon qualifications, statistics, testimonials and performance.  As we discussed in a previous blog, luxury real estate requires luxury staging, so now is the time to put just as much effort into choosing a luxury home staging professional.

Dear Realtor,
Do you specialize in marketing luxury listings? Exceptional properties require exceptional home staging and you must partner with a knowledgeable and experienced luxury home staging professional.  As you know, home staging is a marketing tool and the quality of the home stager's work (good or bad) will convey to the property and to you!  You're the best - you need the best on your team. 

So how do you choose a luxury home staging professional?  With HGTV and numerous staging books available, anyone can call themselves a stager and most stagers now claim to offer luxury staging services.  While there are industry associations that provide training and ethical guidelines, there is no standard or test that measure's a stager's knowledge of core competencies as the staging industry in and of itself is unregulated.  It is very common for stagers, even those who have undergone training, to post photos of rooms on social media sites and ask "How do I stage this?"  The knowledge and service you receive from Stager A can be completely different from Stager B.  You want to select the luxury home staging professional who knows exactly how to stage your property - and not hire the stager who runs to facebook pleading for instructions.

In our previous blog, we explained how luxury staging enters the realm of interior design, so in assessing a luxury staging professional's qualifications, one must look for staging as well as interior design education and affiliations.  Do the credentials the stager lists require continuing education?  You want someone who is up-to-date on current trends.  Is your luxury staging project new construction?  Then look for experience with new home sales as well as staging.  Also, how many years has the luxury home stager been in business?

A luxury home staging firm that looks good on paper may not actually deliver the quality that you want, so make sure to view current luxury staged homes in person before you make a decision.  Are the rooms fully furnished to show lifestyle?  Is the quality of furnishings appropriate for the price-point of the home?  Is the furniture new, rented, or flea market finds?

Lastly, make sure you evaluate the luxury home stager's statistics. What is their average time on the market for luxury homes in your price point? Improper staging can cause a home to linger on the market unsold.  Has the luxury staging firm received any accolades for their successes? As we stated above, luxury staging enters the realm of interior design, so make sure to look for companies that have been honored for interior design as well as staging.  And if your luxury staging project is new construction, look for recognition of showcase and model home projects.

Carolina Spaces Furniture & Design - based in Lake Wylie, SC just south of Charlotte, NC - is the only home staging and design firm in the Southeast with advanced knowledge and certifications in the combined industries of Real Estate, Interior Design, Luxury Home Staging, Home Staging, New Home Construction, and New Home Sales. Our name brand and high-end furnishings inventory is unsurpassed.  Our list of accolades demonstrates a proven track record of success over our company's 14+ years in business.  Let our luxury home staging create the exceptional environment necessary for your property's successful sale!

The team members of Carolina Spaces Furniture & Design are trained, educated, and licensed.  Contact us at 1-855-SPACES-5 or visit CarolinaSpaces.com.

Now that you've chosen a luxury home staging professional, how much can you expect the investment in luxury staging services to be?  Stay tuned!

Carolina Spaces Furniture & Design - based in Lake Wylie, SC, just south of Charlotte, NC - offers award-winning, full-service interior design, professional home staging, model home merchandising and luxury home staging not just to the greater Charlotte area, but to all of the Southeast.  Our model home merchandising and interior design services are also available nationwide. 


View this post at CarolinaSpaces.com.